Lies, damn lies, and statistics.

The pen is mightier than the sword, but the spreadsheet is mightier than the pen! 

Enter the role of statistics.

When used sparingly, statistics transform your pitch, people, and purpose. 

So what statistics matter? We use a simple model–fuel & fire.

What current energy [fuel] do you have in the tank, and what fire will you create with more power.

1. CAC [cost of customer acquisition]

2. Customer Retention [customer length]

3. Lifetime Value [monetary value of customer]

…are the platinum stats of the business world.

Reducing the cost of acquiring clients, retaining your customers longer, and increasing their spending is enough for now.