Monetization & Pricing Operating Systems

Monetization Made Simple

Turn your products & services into profit

How do you help yourself to bigger pools of revenue and profit?

Most agree that strategy is vital for business or career success. But strategy education is both exclusive and complicated.

At strat-e-gym, we believe it shouldn't be – we have a bias to revenue, not research.

So we've created a framework that helps you methodically define your monetization strategy. When you clarify your strategy, your business growth ambitions become measurable and achievable realities.

Monetization Operating System Technique [M.O.S.T.] is a profit maximization framework we've used for Startups, Small Businesses and Creative Solopreneurs.

The operating system consists of five logical transformative steps that, once applied, will pinpoint your most profitable route to monetization success.

The whole process takes 2 - 3 weeks. Here’s how it all works:

1. Discovery – A 1-hour session to discuss your revenue goals.

2. Analysis – I get to work auditing your current monetization and pricing friction and options

3. Decision – A call to run through audit findings and monetization operating system options

4. Action – Apply new monetizaton operating systems

“Are you leaving money on the table?”

Monetizing your expertise, product or service is usually agonising, risky, sub-optimal guesswork.

With strat-e-gym, you can architect your monetization and pricing blueprint with calculated confidence and clarity to increase your revenue.

Simply put, your sales revenue depends on just two inputs: Quantity & Price.

So if Sales Revenue = [Quantity * Price], what proportion of time do you spend on the pricing part of the equation?

50%? 40%? How about 25%? Well, at least 10% ??

Not even close, most founders, creatives and business owners spend less than 1% of their resources and time on pricing and its foundational partner, monetization.

When you think about how much time and money it costs to convert a new account or customer, ignoring the second half of the revenue equation is not an option.  

That’s why we believe the principles of monetization are hidden secrets. Secrets hiding in plain sight.

The psychology of anchoring, mathematics of power-law, market positioning, and many more techniques - play a part in maximizing your monetization potential.

Using pattern recognition, research, frameworks, playbooks and compressed strategy concepts, we simplify the complex art of monetization for IDEApreneurs, Startups & Monetization Architects alike.

So what’s our promise.

Simply the ‘best 1% time and money spent, ever’!
ps. when we say calculated confidence and clarity, we mean it.

Whether you’re selling an e-book, physical product or enterprise saas, your monetization architecture needs a structure.

You wouldn’t start building a house extension and start laying down bricks without an architectural drawing?

Monetization and pricing are no different.

–Start with a blueprint to build your monetization skyscraper!

So you can see under the hood, or maybe just apply yourself; the five-stage process we use to audit your monetization is as follows:

⟱ ⟱ ⟱ ⟱ ⟱ ⟱ ⟱ ⟱ ⟱

Operating System Mission One:
The Job To Be Done
What are the competitive alternatives to your product or service?

'Competitor X' or 'rival Y' is the usual answer. But for your customer, doing nothing will always be the most default option. 

This module maps out and negates the top three or four alternatives that are getting in the way of your monetization success.

Operating System Mission Two:
Value Preference Table
What is your differentiation compared to those alternatives?

Which parts of your product or service set you apart from your competitive alternatives identified in module one?

Here you'll use a simple but overlooked, statistical model, to rank value preference. The 'max diff' approach will assess which features of your product drive the most customer value. 

Operating System Mission Three:
Customer Return On Investment
What value do those differentiators enable for your customers? 

This module will get you to calculate the value derived by your customers.

It's important to derive a value metric so that we position your product or service in line with an R.O.I. that your customer can anchor to 

This module will enable you to estimate even the most opaque of value propositions. 

Operating System Mission Four:
The Ideal Customer Profile [I.C.P.]
Define a set of customers who care about that value.

Here we'll locate the Ideal Customer Profile [ICP] for your monetization success. 

Your product or service may suit many customers' needs, but the ideal customer will be the one that enables you to reach, service and scale profitably. 

This module will help you identify your most profitable monetization I.C.P.

By identifying your ideal ICP, you’ll maximize monetization by reducing customer acquisition costs while pricing with the power that comes from a real customer need.

Operating System Mission Five:
Specific Category Naming
Category specificity is the crucial last step in your monetization success.

In simple terms, this is the definition of the exact market you intend to win. 

We'll run through languaging approaches to create three to five category naming outcomes that we'll test on social and customer channels before finalizing naming.

Monetization Operating System For:
– Startups

– Founders

– Internet Businesses

– Design Creatives

– SaaS Businesses

Make the M.O.S.T. of your product or service by implementing the
Monetization Operating System Template.