Small Unit Pricing Reduces Customer Payment Pain

In life or sales, reducing pain always works. Your pricing is no different..

So how can you reduce your customer's pain? Welcome to Small Unit Pricing

The UK's e-commerce market is predicted to be worth £264 billion by 2024; Buy Now, Pay Later [BNPL] schemes are expected to account for 10 per cent of all UK e-commerce sales by 2024, according to data compiled by Worldpay.

The BNPL market has grown from a zero cold start over the last ten years. BNPL has grown by using a simple, but effective tactic – Small Unit Pricing

So how can you use Small Unit Pricing for your product or service?

1/ Reduce price impact by using an instalment plan

2/ Reduce price impact by stating the daily equivalence 

3/ Reduced price impact by cost separation

These actionable pricing hacks are in use all over the internet and in your local shops. You can use them too!

That's all folks.

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Thanks to Monetization University for sponsoring. I rely on them to check my research.

Monetization & Out — Gary