The map is not the territory.

Dwight D Eisenhower remarked that plans are useless, but planning is essential.

We readily accept that even the best maps are imperfect. They are merely a representative reduction of the territory at a point in time and not the region itself through time. 

The map–or for our purposes–the monetization plan–should thus be used as a compass.

A compass to guide the direction of revenue travel while highlighting possible bumps in the road. 

An extract from the ‘exactitude of science’ reminds us of the need to zoom out.

“In time, representative Maps no longer satisfied, and the cartographers’ guilds struck a Map of the Empire whose size was that of the Empire and therefore unusable”

≤≤≤The goal is not perfection–but a planned directional purpose≥≥≥