Pre-Mortem-x10

These are the initial top 10 reasons that Zedosh could fail.

1.0 Competitor comes to market quicker than us and maintains the first-mover status

2.0 Large company with far more resources moves quickly into this space after us and overtakes us

3.0 Ad Agencies perceive us as an existential threat and refuse to place adverts

4.0 Open Banking is not accepted by the public due to concerns around data privacy and security

5.0 Discrete channel for advertising only is not seen as appealing by the public

6.0 Failure of key supplier - Open Banking Data (Moneyhub), Payments [Revolut]

7.0 Data breach and subsequent censure/fine by ICO leads to lack of trust by consumers

8.0 Do not move to the integration with programmatic infrastructure -> not enough adverts to maintain revenue needed

9.0 Run out of money / do not get enough funding

10.0 Market timing is wrong