Welcome To
University of Monetization

Our goal is simple; to create, curate and communicate the best monetization strategies and secrets.


We believe monetization is a secret hiding in plain sight.

As such, our content is centred around explaining monetization from first-principles theory all the way through to the practical tactics and real-life current industry-wide applications.

The learning approach is three-fold:

a] Principles [Monetization Laws]

b] Playbooks [ Mental Models & Frameworks]

c] Practice [ Monetization Operating Architecture Templates (M.O.A.T.)]