Monetization Playbook #80 — Society is indeed a contract

Reciprocity, that’s what we need!

Society is indeed a contract.

—Edmund Burke [ 1729-1797 ]

In everyday life, we all form social contracts.

The bus stop queue, assembly line ups, wedding seating–all denote a learned behaviour–a social contract.

Contracts exist at work too.

But the legal form bears scant relation to the cultural contract that binds practice, performance, and most importantly, progress.

How does reciprocity factor into a business?

Clients are far more likely to become customers again if they feel like you gave them a great experience.

Trust and getting people to like you is the currency of the internet age.

99:1 is a rule the best obey. Give 99% for 1% back. Seems crazy, right? 

But that's the mantra of the modern Ideapreneur.

They follow a well-lit path–

• They work to be deserving of trust

• Share value with their community

• Actively look for opportunities to give back

• Understand the importance of reciprocity

• Most importantly, they invite us into their homes, their lives, their struggles.

The contract of reciprocity is the most valuable skill taught on the internet today.