Monetization Playbook #46–Value-Based Pricing; ESP Napkin Math

Gary Bailey 3/5/21 Gary Bailey 3/5/21

Monetization Playbook #46–Value-Based Pricing; ESP Napkin Math

3C Framework

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The Twenty-Four Laws of Monetization

– Content Table –

Monetization-Law #1 - Psychology

Monetization-Law #2 - Price Discrimination

Monetization-Law #3 - Offer 3 Pricing Options

Monetization-Law #4 - Power Law Pricing

Monetization-Law #5 - Value Based Pricing

Monetization-Law #6 - Value Creation Increases Monetization

Monetization-Law #7 - The Bundling Superpower

Monetization-Law #8 - How you charge is more important than what you charge

Monetization-Law #9 - 1% Price Increases Are Powerful

Monetization-Law #10 - Monetization As A Discipline

Monetization-Law #11 - Freemium is a growth, not monetization strategy

Monetization-Law #12 - Anchoring high increases your overall monetization

Monetization-Law #13 - Partner your customers

Monetization-Law #14 - Your customer is anything but average

Monetization-Law #15 - Your product is unique; price it accordingly

Monetization-Law #16 - Build a relationship highway to your customers

Monetization-Law #17 - Monetization is a profit and revenue maximisation concept

Monetization-Law #18 - Relationship capital is the most valuable capital

Monetization-Law #19 - Give your customers a nudge

Monetization-Law #20 - Monetization dovetails with your business strategy

Monetization-Law #21 - Every price is made up of signals

Monetization-Law #22 - Avoid feature fog

Monetization-Law #23 - Transform customers into members

Monetization-Law #24 - Risk alignment drives monetization

Monetization-Law #24.5 - Bonus Law - Pricing crossing The Chasm

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Monetization

Revenue Maximising Secrets
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Price with Power and Psychology to accelerate your Profits.