Monetization Playbook #34—Success depends on where you place the lever.

Success, even against the greatest foe, is possible. It all depends on where you place the leverage.

A strategy is about many things, but leverage is perhaps the most important. It dictates the terms of engagement and, in many ways, if indeed there is engagement at all.

Rarely are opposing sides matched perfectly. One will always be more significant in size than the other. One will be more agile than the other

Find your fulcrum and double down on using its leverage.