Monetization Playbook #35—SEO or OES?

Why race to the bottom when you can start at the top––own don't optimize! Create your own terms and make em stick!

Great examples include:

Build once, sell twice –– Jack Butcher.

Personal Monopoly –– David Perell

Membership Economy –– Robbie Kellman Baxter

Indie Hacker –– Courtland Allen

Passion Economy –– Li Jin

Monetization Architecture –– strat-e-gym

When it comes to SEO, if you're a black belt 5th dan in backlinks et al., then keep doing what you're doing––for everyone else––inversion thinking may just be for you.

Own don't optimize!