Getting to the A.

Saying less is hard.

Verbosity–there, you see it already–comes naturally.

But I've been learning to say less.

Ultimately, to say less–with more meaning. 

I affectionately termed this– 'Getting to the A.'

Searching for the atom of the message that resonates.

When expanded, the atom fractal reveals more in-depth and vivid detail–yet delivers the same message as the atom.

Say what?

Well, this isn't new.

The best ad agencies always know that always knew that a tag speaks a thousand words.

Hearing "When It Absolutely, Positively Has To Be There Overnight," – only one company comes to mind. FedEx. 

Saying less is hard–but it's the only way to be heard more!