Monetization Playbook #29—Getting to the A…

Getting to the A.

Saying less is hard.

Verbosity–there, you see it already–comes naturally.

But I've been learning to say less.

Ultimately, to say less–with more meaning. 

I affectionately termed this– 'Getting to the A.'

Searching for the atom of the message that resonates.

When expanded, the atom fractal reveals more in-depth and vivid detail–yet delivers the same message as the atom.

Say what?

Well, this isn't new.

The best ad agencies always know that always knew that a tag speaks a thousand words.

Hearing "When It Absolutely, Positively Has To Be There Overnight," – only one company comes to mind. FedEx. 

Saying less is hard–but it's the only way to be heard more!