Monetization Playbook #37—Reduce Customer Value Realisation Friction

Increasing Value = Reducing Friction

You can't open YouTube, Facebook, or Google seeing a stream of consultants telling you that they'll help you get more clients.

Yet–in amongst a sea of nothingness emerges one or two with such piercing commentary that it stops you in your tracks.

One such online consultant is Sam Ovens. His term 'Eat your customer's complexity.'

So earth-shatteringly simple. It orients you to a north star—a guiding principle cutting through to the heart of any issue, debate, or doubt.

Amazon is marmite to many. However, their ability to reduce friction along the customer realization journey is a sight to behold. 

Guaranteed delivery. ✅

No quibble refunds. ✅

Recommendations. ✅

Audiobooks. ✅

The answer is often more straightforward than we make it. 

The problem is usually–the question.