Monetization Playbook #27—Customer Experience –The Cleaner and the Chef

The cleaner and the chef.

Customer experiences should be the same across all touch-points.

A process of socialization and a little indoctrination embeds hierarchical order into our DNA. Class.

Rank.

Position.

Status.

Title.

All serve the purpose of aiding coherence where something or someone fits.

However, to the customer, value is seen only in the result.

Your preparation, pre-production, delivery–all fade into the bucket of "is this valuable to me or not." 

This brings us to the chef and the cleaner.

To many, the chef would rank above the cleaner–in both pay and importance terms.

But that would be Wrong! 

To the customer, there is no discernable difference between the food on the table and the food on the floor!

Value is always exchanged in the whole–never just in part.