Monetization Playbook #32—Culture Alloys

Culture Alloys–Creative Steel

Statement One

Sometimes, it's the combination of different materials that produce the greatest combined strength.

Statement Two

You can have too much of a good thing. 

The intersection is where the action is. 

When asked, you'll have to think for a short time to reason with statement two. 

"Too much of a good thing?" 

You'll most likely think of drink as the best example of this paradox–even water consumption has its upper level, let alone anything of an intoxicating nature. 

But what has this got to do with diversity and inclusion?

Steel is one of the best examples of the power of combinations leading to increased strength and agility.

The production of iron and early steel variants dates back over 3,000 years–the last 250 years of which have fuelled immense innovation in alloying. 

First tungsten, then–manganese, then–carbon, then–molybdenum, were added along the evolutionary journey to make steel stronger.

The latter addition of chromium and nickel alloys spawned the much-loved consumerized stainless steel.  

The introduction of iron transformed antiquity and acted as a foundation for the growth of many early empires. 

But skyscrapers only came into being with the development of steel frames borne out of alloys' strength.

Your people can create a robust and unbreakable cultural alloy scaffold for your company's reach for the skies.