Monetization Playbook #4: How to treat your most valuable assets

How should you refer to your most valuable assets?

In the 1960s, you would have called them 'Consumers.' In the 1990s––' Customers.' So what's changed? The rise of digital media has led us all to feel a bit targeted. We yearn for more meaningful connections—a quid pro quo with vendors and retailers. We desire affiliation. Connection. Membership.

While we were all bean-counting [well, maybe that's just the boring old accountant in me] the cost of free delivery on amazon prime - jeff was rubbing his hands with glee at the fact that members spend twice as much as non-members [$1,400 v $600].

Substack, Patreon, Mighty Networks, Circle, and a raft of other software platforms lead the way in enabling businesses to imitate the Amazon strategy.