Freemium. Friend or Foe?

Is freemium your friend or foe? There is no right or wrong answer. 

Rob Walling [Startups for the rest of us] delivered the atom of the argument. 

"Freemium is like a Samurai sword: "unless you're a master at using it, you can cut your arm off."

The word samurai means "those who serve." Thus the two key questions to ask yourself are:

1. Are you trained at wielding the freemium sword without injuring your company?

2. Can you effectively serve your customers using this weapon?

Given that there is no exchange of money with freemium–it would be remiss to label it a monetization tool.

However, freemium is a great way to introduce the product-led growth motion into your growth playbook.

And freemium also generally lowers your cost of acquisition [CAC] while increasing your retention]–the holy grail of SaaSdom.

For more on freemium as a Retention and CAC strategy, Patrick Campbell  @ ProfitWell https://www.linkedin.com/in/patrickccampbell/ is the franchise QB for this playbook.

For more on product-led growth – Wes Bush @ ProductLed and Blake Bartlett @ OpenView are leading the revolution.