Monetization Playbook #3: One in a million v’s a million to one.

One from a million--keep asking!

A million to one v’s one in a million.

Is a million to one the same as one in a million?

Seems so!

But is it?

If the odds of startup success are a million to one–then, do most founders need to believe that they're one in a million?

Or…

is the real task to ask a million times?

You're only looking for one YES.

The chance isn't one in a million; it's one from a million - keep asking!!

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Monetization Playbook #4: How to treat your most valuable assets

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Monetization Playbook #2: How to price a completely new product or service