Content User UX

Your audience is busy; communicate large units of value but with the smallest numbers of words.

If I had more time, I would have written a shorter letter.

The concept attributed to many writers and philosophers, including Pascal and Tawin Thoreau, lies at the heart of the current content battle. 

On one side, the blockbuster content—ten thousand words and then some.

In many ways, a mini-book often delivering a ton of value but takes a ton of time for the user to digest and action.

At the other end of the scale lies micro-content. Short, purposeful, confident, and risky.

No SEO cave to hide behind, no read-time stats to savour.

Yet, if done well, this atom of content can command user attention and deliver actionable value and excellent user UX in the form of education bombs.

Always prioritize reader UX and time to value, and leave the rest to karma!