The 3C’s Framework

Archimedes

"Give me a lever long enough and a fulcrum on which to place it, and I shall move the world."

The best Ideapreneurs are demonstrating the power of leverage.

Social media gets a lot of bad press–but without it, many businesses would simply cease to exist.

So let’s applaud those that understand the real power of its leverage.

Apprenticed at Deloitte, my consultancy professional education imbued a focus on not divulging information too quickly– keeping your cards close to your chest, as it were. However, such principles are at odds with the current model of expertise.

There are many notable books and talks on the subject of expertise – David C. Baker, Blair Enns, Chris Do to name but a few. However, I'll attempt to summarise the thesis that permeates the core of their approach. 

Three distinct phases are relevant:

1. Content to instil Competence

2. Competence to inspire Confidence

3. Confidence to increase Compensation

Content to instil Competence

The 99 principle dominates this first phase. Content generated in blogs, vlogs, and podcasts accounts for 99% of these experts' output. The remaining 1% reserved for chargeable activities–consultancy, courses, or book publications.

Competence to inspire Confidence

Authority is the end-game of the content produced. Communication of their expertise in no uncertain terms makes it clear–when it comes to 'X', –I'm the Daddy [or Mummy] around here! Confidence. Tick.

Confidence to increase Compensation

With confidence comes comp. The psychology of being the best goes hand in hand with charging the highest.

When you need a knee expert to fix your anterior cruciate ligament or face the prospect of hanging up your boots–the price is rarely a primary concern.

Increased compensation accrues in line with being seen as the expert in that field.

Content to instil Competence
Competence to inspire Confidence
Confidence to increase Compensation