Perception is reality.

one may see a pile of coal. the other, a potential diamond in the rough.

Perception is reality. One may see a pile of coal; another, a potential diamond in the rough.

The perception of opportunity often marks the difference between success and failure.

A purchase must match a sale.

An optimist must match a pessimist.

Equilibrium is a requirement in the normal rhythm of the exchange.

So what happens when there is no equilibrium? When the imbalance is so far out of kilter as to render one side–an island–surrounded by an ocean.

Enter the world of startups.

Moonshots.

Those with the ability to mine, mould, and market diamonds in the rough.